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Stud Profile

Mawarra Herefords,

Longford, VIC
Contact Details:
Peter & Deanne Sykes
Mawarra Herefords
103 Kelly's Rd
Longford VIC 3851
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Stud Description

Solid foundations - modern approach - guaranteed performance

At Mawarra Herefords we are 100% committed to consistently breeding modern, efficient, profitable Hereford and Poll Hereford (Whiteface) cattle to meet the needs of our clients and the greater beef industry by utilizing good old fashioned 'cattlemanship' and modern breeding technologies. Our clients have a diverse range of end markets; we strive to present Whiteface bulls and females that offer a range of genetic options and performance traits, enabling our clients to purchase from the same 'farm gate' while continuing to improve and diversify their own breeding programs. Our breeding herd has been developed over more than half a century and our dedication to Mawarra and the Hereford bred spans three generations of our family. Strong foundations and modern applications combine at Mawarra to produce performance driven seed stock to improve your profitability.

Behind Every Good Bull

The Mawarra female herd consists of approximately 300 breeders plus replacement heifers. Since its inception and until 2002, the herd was based at Gelantipy in the mountains of East Gippsland, close to the famous Snowy River, an area well known for its Hereford cattle. In 2002 we moved to Longford in Central Gippsland, on the banks of the Latrobe River. The country is different but the emphasis we place on the female pedigree has remained the same and we strive to continue improving them with each generation. We are proud of the reputation the Mawarra females have earned: easy doing, great milking, sound, fertile and having the ability to breed with consistency. We have a number of outstanding female lines, most notably the Minerva and Miss Titania families.

While using an extensive range of Sires sourced from all over the world several sires have, over the years, played an important role in giving us the female lines we have today; S Britisher 39D, Franz Josef Lieutenant 2, Hi Voltage 80S SIC, Dunrobin Super Star 2A SIC, Charvel Lawful, Mawarra Kahlua, Mawarra Nostalgia, Cootharaba Magnum, Talbalba Valiant & Mawarra Vice Admiral.

Sire Power

At Mawarra we strive to offer a diverse range of genetic options for our clients. This enables them to purchase from the same "farm gate" and continue to improve and diversify their own herds by investing in different sire lines. We continually source new and varied genetics with the aim being to produce sires that will contribute to the many different end markets of our clients. Our home bred sires have the many years of Mawarra maternal strength behind them and all out cross sires are thoroughly scrutinized prior to purchase with particular emphasis placed on the maternal lines in the pedigree.

After They Leave The Farm Gate

Industry leading performance and consumer satisfaction can only be achieved by building and maintaining strong partnerships along the supply chain. We value the opportunity to develop relationships with our clients/friends and find that it is to our mutual benefit. No one knows our cattle like we do; we are always happy to take you through our herd and discuss our breeding program. In turn, it is invaluable for us to receive feedback on the contribution that our sires and females are making in other herds. We make every effort to visit our clients' propertys, discuss their breeding programs, target markets and genetics options. Talk to us, and together, we can contribute to the ongoing supply of sustainable, profitable, efficient, ethical red meat to the discerning consumer.

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